USA, the 1960s. The narrative centers around the work of the advertising agency "Sterling Cooper," located on the prestigious Madison Avenue in the center of New York, and the life of its creative director - a master of manipulation and intrigue - Don Draper (played by Jon Hamm). Being at the pinnacle of his career, he faces off against competitors, striving to maintain his position in the company. Don's professional and personal ups and downs, along with those of his colleagues, take place against the backdrop of major events in American society during that time.